CARL EDWARD SMITHVISUAL STRATEGY
CREATIVE DIRECTION
DESIGN PRODUCTION





WORK





SERVICES
VISUAL STRATEGY
CREATIVE DIRECTION
DESIGN PRODUCTION
ART DIRECTION
BRAND IDENTITY
CAMPAIGN  DESIGN
EXHIBITION DESIGN
ART ADVISORY/CONSULTING
TALKS/LECTURES/INSTRUCTION
SECTORS

ART
DESIGN
EDUCATION
NON-PROFIT
FASHION
SPORT





 CONCEPTUAL PROJECT DESIGN

 Full-service creative direction for a conceptual project that will serve as a dynamic platform for a diverse range of creative projects and events throughout the year in support of the arts, artists, and awareness.  

Creative Direction, Visual Strategy, Brand Identity, Experience Production


SUPERESSENTIAL






 EDITORIAL DESIGN

 Creative direction, art direction, and design production services for print and digital reports, catalogs, books, guides, and more. Design services from initial design strategy to final printed deliverables.

Creative Direction, Art Direction, Visual Strategy, Design Production
2025
ANNUAL REPORT
LAGUNA ART MUSEUM






 BRAND IDENTITY SYSTEMS

 Comprehensive brand audit and development of internal identity systems. Production of brand guidelines and manuals featuring essential visual and verbal identity elements.

Brand Identity, Visual Strategy, Art Direction, Design Production

2026
BRAND GUIDELINES
LAGUNA ART MUSEUM






 Contemporary Art productions

 Contemporary art productions and gallery spaces, international exhibitions, events, and art fairs, developed to foster artistic vision and promote career growth.

Art, Visual Strategy, Creative Direction, Experience Production, Exhibition Design, Art Advisory/Consulting

CES GALLERY
LOS ANGELES, CA





EDITORIAL DESIGN

 Creative direction, art direction, and design production services for print and digital reports, catalogs, books, guides, and more. Design services from initial design strategy to final printed deliverables.

Creative Direction, Art Direction, Visual Strategy, Design Production
2026
VISITOR GUIDE
LAGUNA ART MUSEUM





 Art Advisory/Consulting

 Art advisory and consulting for contemporary artists (and collectors). Professional practice instruction to support emerging artists during the crucial early stages of their careers. Unique events and exhibitions to foster artistic vision and promote the arts and artists.

VISUAL Strategy, Creative Direction, Experience Production, Exhibition Design, Art Advisory/Consulting, Talks/Lectures/Instruction

RIVER GALLERY
LOS ANGELES, CA





 Art Direction: Product

 Concept-driven art direction for product categories. Bespoke environments and elements for elevated, high-detail product photography.

Art Direction, visual strategy, Creative Direction, Campaign design

ELECTRIC EYEWEAR





 Exhibition Design

 Exhibition design and management services. Full-service creative direction for all visual identity elements, including marketing materials and gallery didactics. Collaboration and production with institutional, curatorial, and commercial design teams.

Exhibition Design, Strategy, Creative Direction, Art Direction, Design Production, Experience Production

LAGUNA ART MUSEUM





Campaign Design

 Bespoke campaign design for events, fundraising campaigns, and happenings. Visual strategy for print and digital deliverables.

VISUAL Strategy, Art Direction, Campaign, Design Production

2025
BETTER TOGETHER +
LAGUNA ART MUSEUM





Editorial Design

 Creative direction, art direction, and design production services for print and digital reports, catalogs, books, guides, and more. Design services from initial design strategy to final printed deliverables.

Creative Direction, Art Direction, Design Production

2024
EYEWEAR CATALOG
ELECTRIC EYEWEAR
DESIGNING INTERCONNECTED FUTURES+1 213 880-5474
EX.CARLESMITH@GMAIL.COM © 2026_CARL_EDWARD_SMITH